Taylor Swift’s series of original songs have returned to the TikTok platform after UMG’s ban earlier this year.
In January this year, the music industry was shocked by the news that the two giants Universal Music Group (UMG) and TikTok could not reach a cooperation agreement and officially “broke up”.
In January this year, the music industry was shocked by the news that UMG removed all music from TikTok
UMG is the world’s No. 1 record label, currently distributing music to a series of top artists such as Taylor Swift, Ariana Grande, BTS, BLACKPINK, Billie Eilish, The Weeknd,… The lack of a huge music store from UMG makes TikTok’s US market share is somewhat struggling.
On the evening of April 11, many observant music fans discovered that Taylor Swift’s songs released from 2019 to the present have returned to the TikTok platform. This information makes people excited and confused.
Taylor Swift’s songs released from 2019 to the present have returned to the TikTok platform
The series of albums of “Snake Queen” from Lover to re-recorded albums such as 1989 (Taylor’s Version), Red (Taylor’s Version),… are all licensed to return to TikTok.
This happened right before Taylor Swift released her new album The Tortured Poets Department, sparking many speculations about the reason behind it. Of the artists collaborating with UMG, Taylor Swift is currently the only one whose music is returning to TikTok.
Taylor Swift’s new album will be promoted via TikTok without being affected by the ban
According to international media, this move shows that Taylor Swift has complete autonomy over her recordings. Her release contract with Republic Records (UMG’s label) signed from late 2018 until now has the clause “the artist owns full rights to the master”.
Therefore, Taylor can completely bring her music back to TikTok without depending on the ban. This will be beneficial for promoting the new album, as TikTok is currently the video sharing platform that attracts the most users.
Taylor Swift has complete autonomy over her recordings
News
Social media goes crazy over Matty Healy’s family’s harsh reaction to claims Taylor Swift’s song is about him – and claims he’s ‘very happy in his new relationship’. |T
Matty Healy‘s family have given a withering assessment of his ex Taylor Swift after she appeared to savage him on her new album. Swift, who briefly dated Healy last spring, is widely believed to take aim at her ex in the song…
‘CREEPY’: Caitlin Clark’s ‘horror’ reporter quickly returns to work – but is trolled by fans: ‘Why are you still employed?’ |T
It was business as usual for Indianapolis Star columnist Gregg Doyel on Friday as he returned to work – despite a continuing barrage of abuse over his awkward moment with basketball star Caitlin Clark. Doyel went viral after making a…
Iowa star Gabbie Marshall once opened up about Hawkeyes HC Lisa Bluder’s impact on her career: “Wasn’t just telling me what I needed to hear” |T
Gabbie Marshall is proud to be an Iowa Hawkeye Despite having failed twice to win the national championship, Gabbie Marshall has no regrets about joining Iowa’s women’s basketball program. The 23-year-old Hawkeye joined the program in 2019 and started contributing…
Social media went crazy as Taylor Swift made some interesting references to Travis Kelce on her new album. |T
Travis Kelce and Taylor Swift (Photos via Getty Images) Taylor Swift has made some references to her new beau, Travis Kelce, on her newly-released album. The pop star’s highly-anticipated “The Tortured Poets Department” has finally dropped. As expected, most…
Jemele Hill left upset by Caitlin Clark getting her own shoe. |T
Jemele Hill has suggested A’ja Wilson deserves her own signature shoe as well, after it was reported Caitlin Clark would be getting her own line before playing a single game in the WNBA. Clark, according to The Athletic, is set to become just…
Taylor Swift praises boyfriend Travis Kelce on new album! Fans are going crazy over the lyrics about ‘encounter’ in the track. |T
Taylor Swift’s ode to Travis Kelce on new album! Fans go wild over lyric about ‘touchdowns’ on track The Alchemy from The Tortured Poets Department: ‘Trying to be the greatest in the league’ Taylor Swift has dropped her new album…
End of content
No more pages to load